Climate Change programmes nominated for national awards
Updated: Feb 12
We are delighted to say that two Green Aware Sligo environmental awareness campaigns co-ordinated by Omedia on behalf of Sligo County Council have been nominated for the All Ireland Community and Council Awards 2020. The winners will be announced at a gala event at Croke Park on Saturday February 15th 2020.
The Green Aware Sligo Environmental Change Initiative has been nominated in the Best Environmental Initiative category while the Eircodes Waste Initiative has been nominated for Best Waste Management Programme.
Both of these programmes were run in conjunction with the environmental services team at Sligo County Council. Siobhán Gillen was the lead co-ordinator on behalf of Sligo County Council, while Micheál Ó Domhnaill of Omedia was responsible for devising, producing and rollout of the promotional campaigns.
The programmes both highlighted the roles and responsibilities of individuals in relation to the disposal of waste, on reducing energy consumption and on improving awareness across a range of environmental issues.
The Eircodes Waste Initiative was an awareness campaign run over a 10 week period aiming to raise public awareness regarding the most efficient and sustainable ways to dispose of waste and to reduce the amount of waste going to landfill, and instead to reduce the amount of waste we produce, including diverting as much waste as possible towards more sustainable waste streams like recycling and composting. It emphasised the importance of the public providing their home's Eircode to their waste collection service, to enable the local authority and service providers to run effective waste collection services leading in a reduction in the amount of illegal dumping taking place.
The Green Aware Sligo Environmental Change Initiative was produced during a six week campaign in Summer 2020 providing the public with information regarding energy efficient ways to run their homes and businesses.
We engaged with key stakeholders at both local and national levels, providing members of the public with access to expertise and information aimed at encouraging us all to address the critical issues relating to climate change and to challenge us all to make individual choices which will have a positive impact on the environment.
In both promotional campaigns, Omedia produced a suite of media content, which included material accessed through video, audio, print and social media. We created short video infomercials about topics which ranged from tips to better insulate your home to information on grants and services, through to a focus on local businesses, schools and individuals who campaign extensively on raising environmental awareness and standards.
Omedia also created and disseminated weekly press and online content across a range of social media channels and provided media training to various candidates taking part in live radio discussions.
The content produced as part of these campaigns can be accessed at sligococo.ie/greenaware.